 |
   |
Visit min's sister site:  |
|
|
|
|
BREAKING NEWS & VIEWS
Consumers On Paid Online News: No ThanksThursday, January 14, 2010 Getting consumers to pay for their news content online is going to be about as hard as many of us anticipated. According to a new Harris/AdWeek poll of over 2,000 U.S. users only 23% say they would be willing to pay to read a daily newspaper’s content online. Even worse news for the newspaper industry is the finding that only 43% of adults now read newspaper content almost every day either in print or online. Even those who are willing to pay for online access to news say they won’t be willing to pay much. The largest group, 19% of users, would pay between $1 and $10 a month, but only 5% say they would pay more than $10 a month. Interestingly, a willingness to pay is geographically sensitive. Among west coast respondents, 29% were willing to pay something for digital news, but only 19% of east coasters were ready to pony up. Of course, for some media analysts having 23% of users willing to pay anything is a positive sign. As Journalism Online CEO Steve Brill told minonline last week, his paid content model could generate serious revenue for publishers if only 10% to 15% of visitors paid. While magazine executives are quick to insist that their platform is different from newspapers and is not in as serious a decline, their relative positions online are more similar. Consumer magazines are likely to have as hard a time as newspapers convincing readers their content isn’t every bit as commoditized as general news. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
