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Cohn on Mags: 'I Think It Has Hit the Bottom'
Thursday, July 2, 2009
Steve Smith

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Our own min editor-in-chief Steve Cohn joined MarketWatch columnist Jon Friedman yesterday for his Media Minute video. Asked to reflect on the state of the ad economy for magazines, Cohn said he felt that things had hit a “bottom” with nowhere else to go but up. A comeback for magazines is contingent on the general economy, the return of consumer confidence, the health of the auto industry, and any effects of the stimulus package. “There are so many ‘ifs’ out there,” Cohn says. A leading indicator of a possible upturn will be the September issues of the women’s fashion magazines, which will be closing their ad sales after the July 4 holiday. Cohn went on to compare this recession to previous recessions and review the categories that fare better and worse in such times. The full interview is at MarketWatch.



If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
1.
It's contingent on one more thing: an interested consumer. Look around, on the bus, subway, train, plane, and see how people with some sort of electronic device stack up against those reading magazines.
Posted by Charlotte Barnard on Thursday, July 2, 2009 @ 11:11 PM
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