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CPC Honors ‘Marketing Hero’ at Custom Content Conference
Tuesday, March 24, 2009
Shaila Mentore

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Jennifer Cronin, director of publications for Charles Schwab & Co. Inc., was presented with the first-ever Marketing Hero Award at Custom Publishing Council's second annual Custom Content Conference, held in Miami this week.  Cronin’s commitment to custom publishing and her work as editor of On Investing magazine, along with other print and online publications, earned her the award. “Jennifer and her team exemplify everything a custom publisher desires in a client,” said Custom Publishing Council executive director Lori Rosen in a speech given at the conference.

Custom Publishing Council’s conference gathers custom publishers and marketing professionals to network and learn how they can improve the industry. Featured speakers included Chris Overholt of Miami Dolphins Enterprises, marketing strategist David Meerman Scott and Kelley Woodland of Kraft Foods, among others. This year’s event focused on how to leverage new distribution channels, how to identify and understand future trends and behavior in consumers and how to create and monetize social networks.

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