BREAKING NEWS & VIEWS
CEO Cella Irvine Out at About.com
Wednesday, May 11, 2011
The New York Times announced to staff late yesterday (May 10) that Cella Irvine, CEO of the company’s About.com network of informational sites is leaving and being replaced by Martin A. Nisenholtz, longtime SVP of digital operations. Irvine had been struggling to turn around About.com revenue declines in recent years. She arrived in the post right before the worldwide financial collapse. But even during the economic recovery and boom times for digital advertising generally, About.com has seen its traffic fall and revenue drop (10.2% in Q1 2011, the Times reports). A Times story this morning quotes Nisenholtz in a memo to staff saying that the change is an attempt “to renew efforts to help the About Group tackle the pressures of a competitive and evolving marketplace.”
Irvine came to About.com in 2008 from ad agency Digitas. She started her digital career at the Microsoft local media project Sidewalk. At About.com, Irvine tried to broaden the range of ad formats and marketing partnerships the company maintained with marketers. The company issued research about consumer attitudes across a range of segments as the company tried to position itself among advertisers as a source of consumer feedback. Irvine has also been a Minsider columnist here at minonline.
If you have breaking news to share please contact min's editors.
Up and Coming
Breakfast with the minsiders
Feb. 25 | NYC
Best Sellers in Media Awards - Call for Entries
Deadline: March 6
Winter Reading Survey
Chance to Win a Gift Card
Take the survey! Deadline: Jan 30
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|