BREAKING NEWS & VIEWS
CEO Cella Irvine Out at About.com
Wednesday, May 11, 2011
Times story this morning quotes Nisenholtz in a memo to staff saying that the change is an attempt “to renew efforts to help the About Group tackle the pressures of a competitive and evolving marketplace.”
Irvine came to About.com in 2008 from ad agency Digitas. She started her digital career at the Microsoft local media project Sidewalk. At About.com, Irvine tried to broaden the range of ad formats and marketing partnerships the company maintained with marketers. The company issued research about consumer attitudes across a range of segments as the company tried to position itself among advertisers as a source of consumer feedback. Irvine has also been a Minsider columnist here at minonline.
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