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BREAKING NEWS & VIEWS
Boxoffice Weekly is a 99-Cent iPad-Only Wonder for Movie FansFriday, November 11, 2011 We will just come right out with it. The venerable movie theater owner bible Box Office blows the reader away from the cover of its superb iPad-only  magazine app. In a move reflected throughout the app, the magazine offers a wholly alternative cover when you rotate the iPad from portrait to landscape. In fact, those alternate covers are even reflected on the Home screen that collects each of the weekly issues. Weekly? Yes, we said weekly. As publisher Peter Cane explained at a recent Folio workshop on magazine apps, this iPad app is produced on a weekly basis by two of his editors and himself, while they also go about the business of putting together a regular monthly trade magazine for the theatrical industry. Boxoffice Magazine is a longstanding b2b publisher’s smart and very compelling play into the consumer segment. As Cane explained at the Folio Show earlier this month, the company decided to leverage all of the movie assets it ordinarily uses for the trade three or four months before a movie releases and aim them through this iPad-only weekly to the consumer audience when the films finally release. The app is loaded with movie assets, from trailers of the latest releases to nostalgic images and even full video streams of classic films past. Interspersed throughout is a mixture of feature articles from the staff writers, many video takes with editors and tons of alternative splash pages, Twitter feeds from editors and show biz and arguments over films by the staff. This is an excerpt of a full review and rating of the Boxoffice Weekly app that appears exclusively this week for subscribers to min's b2b, available here. Want to see how two of the most experienced iPad app publishers have pulled tablet development into their respective workflows? At the Nov. 16 Min Day Digital Summit, Bonnier’s Gregg Hano will explore how they are crafting magazine content that is ready for multi-screen deployment. And Sports Illustrated’s Chris Hercik walks through how SI has worked tablet and app development into the process of putting out a weekly magazine. Both will be part of our Tablet case Studies session right before lunch. Bring your iPads and be ready to take notes. Join us at the Min Day Digital Summit. If you have breaking news to share please contact min’s editors.
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