BREAKING NEWS & VIEWS
Boxoffice Weekly is a 99-Cent iPad-Only Wonder for Movie Fans
Friday, November 11, 2011
As Cane explained at the Folio Show earlier this month, the company decided to leverage all of the movie assets it ordinarily uses for the trade three or four months before a movie releases and aim them through this iPad-only weekly to the consumer audience when the films finally release. The app is loaded with movie assets, from trailers of the latest releases to nostalgic images and even full video streams of classic films past. Interspersed throughout is a mixture of feature articles from the staff writers, many video takes with editors and tons of alternative splash pages, Twitter feeds from editors and show biz and arguments over films by the staff.
This is an excerpt of a full review and rating of the Boxoffice Weekly app that appears exclusively this week for subscribers to min's b2b, available here.
Want to see how two of the most experienced iPad app publishers have pulled tablet development into their respective workflows? At the Nov. 16 Min Day Digital Summit, Bonnier’s Gregg Hano will explore how they are crafting magazine content that is ready for multi-screen deployment. And Sports Illustrated’s Chris Hercik walks through how SI has worked tablet and app development into the process of putting out a weekly magazine. Both will be part of our Tablet case Studies session right before lunch.
Bring your iPads and be ready to take notes.
Join us at the Min Day Digital Summit.
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