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BREAKING NEWS & VIEWS
Bonnier Turns Fitness Into iPhone GameTuesday, June 26, 2012 Bonnier’s R&D team, which is tasked with developing innovative digital product, joins with design firm Ammunition to develop an iPhone game  that adds a layer of play to fitness. Teemo uses a virtual adventure narrative (catching a jewel thief or performing in a traveling circus, climbing Mount Everest etc.) as a way to keep the user up on his or her training regimen. You recruit friends from Facebook to participate and offer group encouragement, but ultimately the point is to remind users to do their squat thrusts, jumping jacks, etc. The user can create teams that accomplish goals together. Doing real world exercises help the team advance on their quest. Progress can be tracked and a rewards system and cooperation dynamics offer support. Bonnier R&D says that the game design is based on research about fitness motivation. It turns out that the people who are most likely to stick to a fitness schedule are either the exercise enthusiasts or those who are remedying a medical condition. Those many people who fall between those groups need more help. Teemo is another example of magazine companies using the app platform to think outside of the traditional publishing box and offer real-world tools for users rather than more consumable content. The game is priced at $2.99. If you have breaking news to share please contact min’s editors.
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