BREAKING NEWS & VIEWS
Bonnier Turns Fitness Into iPhone Game
Tuesday, June 26, 2012
The user can create teams that accomplish goals together. Doing real world exercises help the team advance on their quest. Progress can be tracked and a rewards system and cooperation dynamics offer support. Bonnier R&D says that the game design is based on research about fitness motivation. It turns out that the people who are most likely to stick to a fitness schedule are either the exercise enthusiasts or those who are remedying a medical condition. Those many people who fall between those groups need more help.
Teemo is another example of magazine companies using the app platform to think outside of the traditional publishing box and offer real-world tools for users rather than more consumable content.
The game is priced at $2.99.
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