BREAKING NEWS & VIEWS
Bonnier Picks Up UFC Mag to Enter Martial Arts Ring
Friday, November 11, 2011
The magazine will be led by editor-in-chief Seth Kelly and Larry Menkes, publisher. Kelly returns to his EIC post after having launched the magazine originally for American Media before leaving to serve as AMI’s editorial director. The magazine will also have a site at UFC.com where breaking news and select feature content will reside. The site already attracts 7 million monthly uniques. The UFC’s Facebook presence has 6.8 million fans.
Ultimate Fighting Championship is the organization for mixed martial arts that hosts over a dozen live pay-per-view events each year and is distributed on regular TV broadcasts in 149 countries.
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