Average Social Networker Still Skews Young
Tuesday, March 24, 2009

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Although Nielsen's recent "Global Faces and Networked Places" report revealed that the fastest-growing users on social networks belong to the 35-49 year age group, the profile of the typical social networker still skews young and tech-savvy, according to the Nielsen @Plan spring 2009 study.

For these typical users, most have multiple social network profiles and are approximately 2.5 times more likely than average to be in the 18-20 age group and to be students. As social media fans, they are nearly three times more likely than average to publish or own a blog, and more than twice as likely to visit online dating sites and other blogs. Technology is an important part of their lives, as they are more than twice as likely to set up an RSS feed or listen to MP3s or streaming music on their cell phones.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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