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Au Revoir for Hachette in the U.S.?
Wednesday, July 29, 2009
Steve Cohn

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New York Post reporting (July 29) that Hachette Filipacchi Media U.S. president/CEO (since September 2008) Alain Lemarchand "is said to be in talks" with Hearst Magazines president (since November 1995) Cathie Black over licensing Elle to Hearst increases speculation that Hachette's 25-year U.S. presence is coming to an end.

Hachette's French parent company, Lagardère Active, released a statement this morning saying "there are no ongoing talks on a joint venture or licensing agreement with Hearst Corp. Group regarding Elle magazine in the U.S."

The 1984 launch of the U.S. Elle (38 years after its post-World War II start in Paris) brought Lagardère Active to the States, and it is inconceivable that Hachette would remain here without its raison d'être. Company's biggest properties, after Elle, are Woman's Day/Car and Driver/Road & Track (all acquired in 1988). This spring, Lemarchand sold Hachette's five enthusiast magazines (Boating/Flying/Popular Photography, etc.) to Bonnier Corp.

Also, an Elle/Harper's Bazaar fashion magazine alliance at Hearst would be formidable against Vogue/W at Condé Nast.
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