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BREAKING NEWS & VIEWS
Atlantic ‘Augments’ Ideas Issue With Mobile AR ContentMonday, June 25, 2012 On the heels of our asking late last week whether Augmented Reality – or ‘AR’ – is this year’s version of the recent QR mania among  publishers, The Atlantic adds to the trend with an AR-enhanced annual Ideas issue. The new issue of the monthly will use image recognition technology to give smartphone app user an enhanced version of many pages in the issue. Aim the app at the cover story by Anne-Marie Slaughter on “Why Women Still Can’t Have It All” and you get as a superimposed overlay a video interview with the author. Other pop-up videos will feature New Jersey Governor Chris Christie, Elmore Leonard and a photo gallery of Olympic torchbearers. Also enhanced will be an ad from the sponsor of the AR project Prudential. The Atlantic is using an AR technology from longtime solutions provider in the space Metaio. The reader must download that company’s Junaoi app in order to activate the content when aiming its camera view on an enhanced page. A red “Extras” icon will signal the reader to the presence of additional material. Augmented Reality is another form of 2D mobile activation of print pages. In this case the image recognition of the page can be used as a trigger for a full screen mobile event like a video. In other iterations AR can actually superimpose visual experiences onto the camera view of the printed page. If you have breaking news to share please contact min’s editors.
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