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Atlantic ‘Augments’ Ideas Issue With Mobile AR Content
Monday, June 25, 2012
Aim the app at the cover story by Anne-Marie Slaughter on “Why Women Still Can’t Have It All” and you get as a superimposed overlay a video interview with the author. Other pop-up videos will feature New Jersey Governor Chris Christie, Elmore Leonard and a photo gallery of Olympic torchbearers. Also enhanced will be an ad from the sponsor of the AR project Prudential.
The Atlantic is using an AR technology from longtime solutions provider in the space Metaio. The reader must download that company’s Junaoi app in order to activate the content when aiming its camera view on an enhanced page. A red “Extras” icon will signal the reader to the presence of additional material. Augmented Reality is another form of 2D mobile activation of print pages. In this case the image recognition of the page can be used as a trigger for a full screen mobile event like a video. In other iterations AR can actually superimpose visual experiences onto the camera view of the printed page.
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