Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Allure's Digital Edition Adds "Shopping from the Page"

Wednesday, August 21, 2013

The Sept. 2013 digital edition of Allure features an overlay from partner ShopAdvisor that adds discovery, saving, reminders and shopping functions at the point a product is mentioned. The pop-up can appear in editorial features or advertising and uncover related items, the latest pricing, as well as tools the let the user digitally "dog-ear" an item for later reference.

ShopAdvisor, which works with several magazine publishers on similar digital-edition enhancements, also offers reminder services that alert a reader when a forthcoming item becomes available.

A total of 64 pages in the digital Allure are enhanced with the features. Advertisers showcasing their assets in the September issue include bareMinerals, CoverGirl, Shiseido and SK-II. ShopAdvisor helps publishers monetize their digital editions with revenue shares on ad enhancements as well as product sales.

Cosmopolitan, AllYou and Golf magazines have already enhanced their digital editions with ShopAdvisor.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

min's Rising Stars Awards
Entry Deadline: Oct. 2 | Oct. 9
Enter Today

The Economics and Organizational Structure of a Custom Content Studio Webinar
October 13 1:30 - 3 p.m.
Register Today

Social Media Boot Camp
November 10 | Yale Club, NYC
Register Today

Editorial and Design Awards Breakfast
November 18 | Yale Club, NYC
Register Today

See all events and awards
Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now