BREAKING NEWS & VIEWS
Allure's Digital Edition Adds "Shopping from the Page"
Wednesday, August 21, 2013
The Sept. 2013 digital edition of Allure features an overlay from partner ShopAdvisor that adds discovery, saving, reminders and shopping functions at the point a product is mentioned. The pop-up can appear in editorial features or advertising and uncover related items, the latest pricing, as well as tools the let the user digitally "dog-ear" an item for later reference.
ShopAdvisor, which works with several magazine publishers on similar digital-edition enhancements, also offers reminder services that alert a reader when a forthcoming item becomes available.
A total of 64 pages in the digital Allure are enhanced with the features. Advertisers showcasing their assets in the September issue include bareMinerals, CoverGirl, Shiseido and SK-II. ShopAdvisor helps publishers monetize their digital editions with revenue shares on ad enhancements as well as product sales.
Cosmopolitan, AllYou and Golf magazines have already enhanced their digital editions with ShopAdvisor.
If you have breaking news to share please contact min's editors.
min's Sales Executive of the Year Awards
min's Best of the Web Awards Breakfast
min day Summit
Stagnito Business Information
Star Tribune Media
Associate Editor/Content Specialist
Specialty Food Association
New York City
Audience Development Director
Sosland Publishing Company
Kansas City, MO
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2016 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|