BREAKING NEWS & VIEWS
Access Intelligence Acquires Red 7 Media
Wednesday, February 16, 2011
AI bought OR Manager, a media brand and events company serving operating room executives, managers and doctors. (See press release from Access Intelligence.)
Red 7's brands will, along with min, be part of a new AI division, the Media and Event Marketing Group, and will be led by Kerry Smith, Red 7 founder and president. Smith will remain president of the expanded Red 7 Media Group and is also now an SVP at Access Intelligence. Longtime min editor-in-chief Steve Cohn will continue to edit the weekly min newsletter and cover media industry news for minonline, and min digital media editor Steve Smith will continue in his reporting for min and minonline.
AI’s Red 7 acquisition represents a further commitment to covering and serving the media industry. "The ability to round out our leading position in the consumer magazine market with Red 7's events, online communities and a leading magazine while expanding into the dynamic events business is a truly exciting prospect for Access Intelligence, our employees and customers," says Don Pazour, president and CEO of Access Intelligence.
Kerry Smith says he expects the integration of Red 7 Media into Access Intelligence to provide Red 7 with deeper resources and accelerate its growth strategies.
The new Media and Event Marketing Group falls under the larger Media Communications Group, which is overseen by AI EVP Heather Farley and includes the PR News, Studio and CableFAX brands. AI SVP and group publisher Diane Schwartz (former group publisher of min) will continue to lead the PR News, CableFAX, Studio and Dorland Health brands.
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