Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

A Flatter, Sexier Cosmo Site
Tuesday, June 23, 2009
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
“Flat” may not be a compliment in the curvy fantasy land of the Cosmopolitan reader, but it is an apt and positive description of the attractive relaunch of the brand online. Sporting more of a magazine-like look and feel, with larger image blocks and bolder headlining, the redesign brings more of the Cosmo content to the surface. Topmost among the innovations is a drop-down nav bar with illustrated links into specific features and popular articles rather than generic links into subsections. In some ways the new nav design blends the best of a magazine table of contents with the demands of site navigation. A thumbnail for a featured article is always present.

The right rail of the site is now populated with all of the interactive features and prominent eye-candy games and sweepstakes, video and newsletter signups. Following the new dictum that every page should behave like a home page, Cosmopolitan.com now reiterates its “Hot Right Now” panel of most-accessed articles on interior channel pages.

The entire site has a lighter, less cluttered feel, yet its use of drop-downs, video and feature carousels manages to bring much of the best content to the home page.

Cosmopolitan has experienced significant growth in the last few years online. According to min’s Digital Boxscores for April, the site had about 2 million monthly uniques consuming nearly 50 million pages.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?


  Events

      Best of the Web, April 3, 2012

min's Sales Executive of the Year Awards
Call for Entries

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.