BREAKING NEWS & VIEWS
New Study: Mobile Devices and Shrinking Ad Dollars Most Disruptive in Media Today
Thursday, February 5, 2009
According to a new study by KPMG LLP, the U.S. audit, tax and advisory firm, media and advertising professionals says two factors—shrinking ad dollars and mobile devices being used as personal computers—have become the most disruptive in media today. With less attention paid to traditional media channels (and more curtailed ad spend), it's expected that social media and mobile consumption will increase in usage.
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