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BREAKING NEWS & VIEWS
New Study: Mobile Devices and Shrinking Ad Dollars Most Disruptive in Media Today According to a new study by KPMG LLP, the U.S. audit, tax and advisory firm, media and advertising professionals says two factors—shrinking ad dollars and mobile devices being used as personal computers—have become the most disruptive in media today. With less attention paid to traditional media channels (and more curtailed ad spend), it's expected that social media and mobile consumption will increase in usage. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
Manager, Digital Media, NCC Media
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Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
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