BREAKING NEWS & VIEWS

Gen Y Moms Are Digital Vets, Says New Study
Tuesday, February 3, 2009

For young mothers under 35, social networks and other Web 2.0 services are now being used with greater frequency as opposed to older mothers, age 45 and over, who use the Web primarily to read news sites and online consumer reviews.

That's the latest finding of a new two-part "Digital Mom" report, cowritten by Razorfish and CafeMom, an online community of mothers. The document was put together to give marketers insights into the most effective ways to engage Web-and mobile-using mothers. The first section of the report is based on surveys of 1,500 women with at least one child in their homes, who tried at least two "emerging technologies" and who researched or bought something online in the past 90 days. The second part focused on 1,740 active CafeMom members and included the site's behavioral and usage data.

"Social media and text messaging, instant messaging and gaming, now used by the majority of digital moms, are no longer niche activities," says the report. "It will be necessary for marketers to embrace channels that engage more than 50% of all digital moms, particularly as mass marketing channels shrink."

For advertisers, the report says the gap between television and digital channels is narrowing when it comes to creating brand awareness and affecting product decisions. "Social networks are increasingly important" along those lines, according to the study.

Source: ClickZ

Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
All Content is Now Evergreen
By nstein


Making the Move: Tips on How to Create Digitally-Optimized Magazines
By Nxtbook Media Design



... more Whitepapers
min Contests

min contests




To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

February 16, 2010
min Webinar: How to Monetize Your Video Streams Now
Learn More

February 25, 2010
Managing and Monetizing the Magazine Content Eco-System
Learn More

February 28-3, 2010
4A's Transformation 2010
Learn More

All Events


min
Free Eletters — Sign up Now