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BREAKING NEWS & VIEWS
No Wonder: Disney's Wondertime to Fold Disney cited the rough economy for the decision. A spokesperson for Disney could not comment on any planned staff cuts as a result of the shuttering. The company's U.S. Consumer Magazine unit will focus efforts on the remaining family brands, including Family Fun Magazine, which still enjoys a rate base of 2.1 million. The Wondertime closing is especially unfortunate given its strong 2008 performance according to min's own boxscores. January-December ad pages for the book were up 23.91% over 2007, min reported here. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
1.
No! This is really the only parenting magazine that is worth reading... The only family magazine that is truly unique in it's purpose and format. I just ordered subscriptions for two friends and they agree... why?! This is horrible news. I truly hope you'll reconsider.
Posted by Roisin Herrera on Friday, January 23, 2009 @ 01:07 AM
2.
Sadly, big media companies need to make money. The real question is why management couldn't make it work with 400K paid circ and $20 million in ad sales. Big staff, fancy paper, shoots with models and stylists perhaps? They acted like they were Vanity Fair, but it was champagne taste on a beer pocket.
Posted by mary schwartz on Friday, January 23, 2009 @ 09:51 AM
3.
This is the only magazine I read from cover to cover every month; I can't wait to get it. Such sad news.
Posted by Candace S on Friday, January 23, 2009 @ 12:28 PM
4.
I don't think Disney gave Wondertime a chance to reach it's potential. It pulled the plug too soon. I bet it is because it wasn't making enough profit, but you can't expect much more than that from a start up in 3 years! I am very sad by this, all those other parenting magazines like Cookie are garbage. I will look forward to my last Wondertime to come in the mail with open (but sad) arms.
Posted by Emily B on Saturday, January 24, 2009 @ 02:17 PM
5.
I agree with "No!" I've only recently become aware of this magazine, and this is the first magazine I've raved about to my friends. Fabulous articles. Pertinent information. A joy to read. What a loss. I'm not much of a cook & can barely heat water, but I've used their recipes & my family loves them. This is the magazine that should replace the others!
Posted by Kymaya W on Saturday, January 24, 2009 @ 11:22 PM
6.
I agree with Mary regarding the greed and oblivion that Disney is entrenched in. They also fly through staff like tampons - no WONDER they are not faring well these days!
Posted by Ava Grace on Monday, January 26, 2009 @ 08:20 PM
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