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BREAKING NEWS & VIEWS

Magazine Automotive Ad Revenues Dropped By $400 Million-Plus in 2008
Wednesday, January 14, 2009
Steve Cohn

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Per Publishers Information Bureau,every major magazine advertising category lost ad revenues last year, but the 20.5% collapse in car business (from $2.015 billion in 2007 to $1.602 billion in 2008) , while expected, is eyepopping for what was the meal-ticket throughout the entire 20th century. Who would have believed a decade ago that General Motors would be on the verge of bankruptcy...and that Chrysler, as it was in the 1970s (pre-Lee Iacocca), would again be on the verge of extinction?

Still, automotive has been sickly for years, but pharmaceuticals, toiletries/cosmetics, and fashion/apparel had picked up the slack—until 2008, and the short-term outlook for 2009 looks poor. Beyond the economy, it is expected that President-Elect Obama will have a more regulatory Food and Drug Administration less likely to approve new products. That is not a good sign for a category made major in the mid-1990s by the FDA's allowing consumer advertising for prescription drugs. (Categorical chart will be in the Jan. 19 min.)

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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Posted by andy rehan on Thursday, January 15, 2009 @ 12:19 PM
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