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BREAKING NEWS & VIEWS

Magazine Automotive Ad Revenues Dropped By $400 Million-Plus in 2008
Wednesday, January 14, 2009
Steve Cohn

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Per Publishers Information Bureau,every major magazine advertising category lost ad revenues last year, but the 20.5% collapse in car business (from $2.015 billion in 2007 to $1.602 billion in 2008) , while expected, is eyepopping for what was the meal-ticket throughout the entire 20th century. Who would have believed a decade ago that General Motors would be on the verge of bankruptcy...and that Chrysler, as it was in the 1970s (pre-Lee Iacocca), would again be on the verge of extinction?

Still, automotive has been sickly for years, but pharmaceuticals, toiletries/cosmetics, and fashion/apparel had picked up the slack—until 2008, and the short-term outlook for 2009 looks poor. Beyond the economy, it is expected that President-Elect Obama will have a more regulatory Food and Drug Administration less likely to approve new products. That is not a good sign for a category made major in the mid-1990s by the FDA's allowing consumer advertising for prescription drugs. (Categorical chart will be in the Jan. 19 min.)

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Posted by andy rehan on Thursday, January 15, 2009 @ 12:19 PM

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