BREAKING NEWS & VIEWS
Plenty of Nothing: Mag and Site Will Close
Tuesday, January 13, 2009
Updated: Plenty Editor-in-Chief Mark Spellun has confirmed to min that the brand's print and online versions will be closing.
After laying off much of its staff last week, Plenty Magazine called it quits altogether, according to The Daily Green.
While some other ecologically minded titles in the consumer and b2b categories seem to enjoy the updraft from the green movement, Plenty editor-in-chief says “all finance dried up for us,” at Jeff Bercovici’s Portfolio.com blog. Daily Green reports there will be no severance packages and that both print and Web site will close.
There is no sign of Plenty's shuttering at the attractive and functional Web site. Ironically, the site has succeeded in attracting major brand advertisers like Welch's, Food Network and Dove chocolate, precisely the kinds of advertisers many Web properties covet. Recent attempts to raise funds apparently failed.
If you have breaking news to share please contact min's editors.
Stagnito Business Information
Star Tribune Media
Associate Editor/Content Specialist
Specialty Food Association
New York City
Audience Development Director
Sosland Publishing Company
Kansas City, MO
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2016 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|