BREAKING NEWS & VIEWS
Vibe Vet Odum to Sweeten Honeymag Relaunch
Wednesday, January 7, 2009
The long-promised revival of urban lifestyle book Honey Magazine inched closer to reality this week as former Vibe and Upscale Magazine staffer Shanel Odum becomes editor-in-chief of the brand, which left shelves several years ago. Honey owner Sahara Media says that Honeymag.com will launch in this quarter as an online magazine as well as a social network for the 18-to-34 female multicultural market.
The relaunch of Honey as a digital content play was announced last year, but the URL remains dormant and the plans for the once-popular urban culture brand seemed to come in fits and starts. Sahara CEO Philmore Anderson IV said in a statement that he now has the “necessary team in place” to execute the Honeymag.com launch in the next few months. The brand enters a space that is both promising and increasingly cluttered. Principal rival, Vibe, is expanding its reach online into blogs and a wide selection of video content. Cable content powerhouse BET has an expansive online strategy that includes networking smaller sites aimed at the African-American audience. And digital upstart Glam Media has its own BlackLife portal of allied sites.
If you have breaking news to share please contact min's editors.
Editorial and Design Awards Breakfast
View the Winners and Honorable Mentions
Complete Event Recap
The minsider Breakfast
December 1 | Yale Club, NYC
Most Intriguing, Rising Stars & Hottest Launches Awards Celebration
December 3 | Grand Hyatt, NYC
Best of the Web Awards
Entry Deadline: Dec. 4
See all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|