Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

Vibe Vet Odum to Sweeten Honeymag Relaunch


Wednesday, January 7, 2009


The long-promised revival of urban lifestyle book Honey Magazine inched closer to reality this week as former Vibe and Upscale Magazine staffer Shanel Odum becomes editor-in-chief of the brand, which left shelves several years ago. Honey owner Sahara Media says that Honeymag.com will launch in this quarter as an online magazine as well as a social network for the 18-to-34 female multicultural market.

The relaunch of Honey as a digital content play was announced last year, but the URL remains dormant and the plans for the once-popular urban culture brand seemed to come in fits and starts. Sahara CEO Philmore Anderson IV said in a statement that he now has the “necessary team in place” to execute the Honeymag.com launch in the next few months. The brand enters a space that is both promising and increasingly cluttered. Principal rival, Vibe, is expanding its reach online into blogs and a wide selection of video content. Cable content powerhouse BET has an expansive online strategy that includes networking smaller sites aimed at the African-American audience. And digital upstart Glam Media has its own BlackLife portal of allied sites.

If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS
1.
I'll miss Shanel's articles in VIBE. She's a dope writer. Loved her Ciara cover and thought she did a great job picking Colin Munroe for NEXT. Congrats!
Posted by Ginger on Friday, January 9, 2009 @ 01:10 PM

min's Magazine Media Awards Breakfast
June 15 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 17
Enter Today

min Webinar:
How To Get Even More From Facebook

June 21 | 1:30 - 3:00 (ET)
Register Today

See all events and awards

Search Jobs
Media Jobs
Publisher
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN


White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests





Want to sponsor a min contest?

Inside min This Week




min
Free Eletters — Sign up Now