|
BREAKING NEWS & VIEWS
Make TV Goes Offline…and Back Online The magazine describes the series as a break from how-to programming as we know it. It is “the DIY series for a new generation! It celebrates ‘Makers’ - the inventors, artists, geeks and just plain everyday folks who mix new and old technology to create new-fangled marvels. The series encourages everyone to invent, revent, recycle, upcycle, and act up. Each half-hour episode inspires millions to think, create, and, well, make.” The first episode features artists who use junk as their base material and offers a way to leverage the internal clock of your old VCR to time a cat feeder. The first episode appeared this past weekend on scores of PBS affiliates nationwide as well as on YouTube and at www.makezine.tv. The series is novel in its cross platform implementation. The half-hour episodes are available in their entirety on iTunes and are parsed into their component segments for redistribution elsewhere. In a partnership with YouTube, the Make series uses the video aggregator’s recently launched HD service for larger, more resolved video. The Geek Squad is an early sponsor. The most compelling aspect of Make TV is its distinct cultural posture and voice. More than a simple extension of a magazine logo and staff, the show embodies a philosophy of highly innovative DIY, a kind of counterpoint to consumerism itself. There is a sensibility here that is entirely consistent across TV, print, online video, and even the PDF files for the projects available for personal printing. In an age when cross-platform distribution is imperative, when magazines must become more than magazines, Make Magazine’s brand exemplifies what is needed in the new media landscape, a brand that is as much a movement and a cause as it is just another content offering that is defined simply by an audience demo or psychographic. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume White Papers
Get even smarter -- download a white paper today.
Featured White Papers:All Content is Now Evergreen By nstein Making the Move: Tips on How to Create Digitally-Optimized MagazinesBy Nxtbook Media Design ... more Whitepapers min Contests
Events Calendar
March 12, 2010 min's Sales Executive of the Year Awards Late Deadline Learn More March 12, 2010 min's Most Engaged Media Brands Late Deadline Learn More March 12, 2010 2010 Jesse H. Neal Awards Learn More |
| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |