BREAKING NEWS & VIEWS

2009's First Media Deal: Gawker's Consumerist.com
Wednesday, December 31, 2008

Consumers Union, publisher of Consumer Reports and ConsumerReports.org, has purchased Gawker Media's popular blog Consumerist.com. The purchase of the three year-old consumer blog is part of the new media non-profit venture called Consumer Media LLC. Consumerist.com will be run independently of Consumer Reports publications.

Consumer publications may flourish in a time when money and trust are running low. Per Gawker, the montly page views for Consumerist.com exceed 10 million. According to Consumer Reports, newsstand sales have more than doubled  since 2002.

Ben Popken will remain EIC of the site.

Consumerist.com will now take on Consumer Reports 73 year-old rule to not accept any advertising.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


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COMMENTS
1.
Definitely good compared to the Consumerist going away. However, I'm personally concerned about this purchase.

I operate TrueDelta.com, which provides vehicle reliability information. Our information has two large advantages over that of Consumer Reports:

1. Report actual repair rates, not just vague dots, to make the differences between models much clearer.

2. Results promptly updated four times a year; so our information averages about ten months ahead of CR's.

But, since we're a competitor, you'll never see CR mention our information, and I'm personally not allowed to mention my site in their forums--even when I have information that they cannot provide. Now that they've bought the Consumerist, I suspect the same will be true for it.

Quite a few times a journalist has told me that he can't write about the unique information TrueDelta.com offers car buyers, because part of what the site offers competes with information offered by their employer.

In other words, from where I sit media consolidation isn't a good thing. Each media outlet has its own interests, and these come before the interests of readers. The larger these outlets get, the broader their interests get, and the more delimited their reporting gets.
Posted by Michael Karesh on Wednesday, December 31, 2008 @ 12:36 PM
2.
Mike, stop spamming your site with your bogus comments on this story across the web.
Posted by Your Conscience on Wednesday, December 31, 2008 @ 03:12 PM

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