BREAKING NEWS & VIEWS
Digital Ad Sales Fall Flat
Friday, November 21, 2008
Magazine companies that were looking to digital properties for that rare area of growth in the coming year may have to look again. According to the new Interactive Advertising Bureau report for Q3, digital ad sales are relatively flat compared to the previous quarter. The $5.9 billion in online spend did represent am 11% increase over same quarter 2007, but quarter-to-quarter growth stagnated at 2%. Randall Rothenberg, president and CEO of the IAB blamed the recession but indicated that tough economic times may also move marketers toward the measurable platforms online.
If you have breaking news to share please contact min's editors.
min's 30 Event
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2016 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|