BREAKING NEWS & VIEWS
Digital Ad Sales Fall Flat
Friday, November 21, 2008
Magazine companies that were looking to digital properties for that rare area of growth in the coming year may have to look again. According to the new Interactive Advertising Bureau report for Q3, digital ad sales are relatively flat compared to the previous quarter. The $5.9 billion in online spend did represent am 11% increase over same quarter 2007, but quarter-to-quarter growth stagnated at 2%. Randall Rothenberg, president and CEO of the IAB blamed the recession but indicated that tough economic times may also move marketers toward the measurable platforms online.
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