Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Digital Ad Sales Fall Flat

Friday, November 21, 2008

Magazine companies that were looking to digital properties for that rare area of growth in the coming year may have to look again. According to the new Interactive Advertising Bureau report for Q3, digital ad sales are relatively flat compared to the previous quarter. The $5.9 billion in online spend did represent am 11% increase over same quarter 2007, but quarter-to-quarter growth stagnated at 2%. Randall Rothenberg, president and CEO of the IAB blamed the recession but indicated that tough economic times may also move marketers toward the measurable platforms online.

Despite the leveling off of Internet sales, the first three quarters of 2008 saw revenues reach a record $17.3 billion, up 14% from the same nine-month period last year ($15.2 billion).

The new IAB numbers seem to reinforce heavily revised estimates for 2009 online ad spending from analysts like Borrell and Citi Internet. Many analysts are now projecting 5% or lower digital ad growth next year. With a greater emphasis on measurability and ROI from budget-strapped marketers, the fate of display advertising and brand campaigns is of particular concern for major media sites as everyone waits to see how buyers realign their Q1 2009 budgets.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

Up and Coming

Webinar: Growing Audience, Engagement
& Profitability with Video

August 11 | Register Today!

Editorial & Design Awards
Entry Deadline: August 14 | Enter Now!

Breakfast with the minsiders
September 16 | Register Today!

Sales Executive of the
Year Awards Breakfast

September 22 | Register Today!

See all events and awards
Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests
Bicycling's Annual Tour De France Contest

Contest ends: July 26

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now