BREAKING NEWS & VIEWS
IAB Initiative Try to Grease the Operational Wheels
Thursday, November 6, 2008
In an effort to accelerate online ad spending growth and ease the continued pain and complexity of a digital media buy, the Interactive Advertising Bureau is launching five major streamlining initiatives. The E-Business Interactive Standards, for one, will help automate business order transfers between agencies and media companies. A beta release of an XML-based solution is underway with testers. The Interactive Advertising Workflow Best Practices paper hopes to minimize reporting discrepancies and campaign set-up errors. The digital video Ad Serving Template (VAST) is designed to standardize the ways that video ad servers communicate with players. The IAB thinks this will let publishers increase video ad yield with easier remnant inventory sales. The Ad Load Performance Best Practices document outlines standard practices for loading campaigns more efficiently. And the Best Practices for Rich Media Ads in Asynchronous Ad Environments addresses issues throughout the supply chain of serving rich media into dynamic environments.
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