BREAKING NEWS & VIEWS
IAB Initiative Try to Grease the Operational Wheels
Thursday, November 6, 2008
In an effort to accelerate online ad spending growth and ease the continued pain and complexity of a digital media buy, the Interactive Advertising Bureau is launching five major streamlining initiatives. The E-Business Interactive Standards, for one, will help automate business order transfers between agencies and media companies. A beta release of an XML-based solution is underway with testers. The Interactive Advertising Workflow Best Practices paper hopes to minimize reporting discrepancies and campaign set-up errors. The digital video Ad Serving Template (VAST) is designed to standardize the ways that video ad servers communicate with players. The IAB thinks this will let publishers increase video ad yield with easier remnant inventory sales. The Ad Load Performance Best Practices document outlines standard practices for loading campaigns more efficiently. And the Best Practices for Rich Media Ads in Asynchronous Ad Environments addresses issues throughout the supply chain of serving rich media into dynamic environments.
If you have breaking news to share please contact min's editors.
Up and Coming
Bicycling's Tour de France Contest
Enter the contest for a chance to win a
Specialized Crosstrail Sport Disc!
Deadline: July 26 | Enter Now!
Growing Audience, Engagment & Profitability with Video Webinar
August 11 | Register Today!
Editorial & Design Awards
Entry Deadline: August 14
Sell all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|