Time Inc. Goes Mag Mad
Tuesday, September 16, 2008
Amy Novak

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Time Inc. knows that more and more consumers are demanding the right to change their minds. To answer that demand, Time Inc. has launched Maghound, a membership service that allows readers to choose which print mags they want to  subscribe to, while giving them the freedom to change their minds whenever they want. A few years in the making, the Maghound platform allows members to choose up to 15 magazines from a range of titles put out by several publishers for one set monthly fee. There are three price brackets, depending on the number of magazines selected, with the deal-maker being that there are no contracts. All Time Inc. brands are available through the site, but also included are: Men’s Health, ELLE, Martha Stewart Living, Maxim, Ladies Home Journal, Parents, Better Homes & Gardens and more.

All sales will be classified as single-copy, hopefully giving the paid circ. a boost.

Revolutionary, yes. The only potential drawback to the service is that it may not offer enough choices. Yes, over 200 magazines is a lot to choose from, but readers are picky and if they do not find their favorites on the list, they may not deam the service worth it.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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