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BREAKING NEWS & VIEWS
Style.com iPhones It In Coiffed and well-dressed for New York Fashion Week, Style.com launched a dedicated iPhone/iTouch application in the Apple App Store last week. Dressed in voguish black (with white lettering), the free app will bring the latest images and news from the runways as well as specific coverage of the various designer rollouts. Until September 5, however, users get a full index of designers and their recent runways shots. Style.com for iPhone illustrates the inherent strengths of a a dedicated app over a mobile Web site. Each designer’s index fills the screen with a grid of oversized thumbnail images the user can dril into or simply run as a slide show. Each full-screen image flips to reveal a lengthy review.
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