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BREAKING NEWS & VIEWS
All-digital Magazine Gets Re-VIV-ed The ambitious experiment in all-digital magazine publishing VIV relaunched its home site last week and plans to update the design of its digital issue later ths week and launch an iPhone version in mid-September. The downloadable digital magazine launched over a year ago with a number of service magazine vets at the helm, including EIC Anne Russell. The project was funded by Fiji Water founder David Gilmour, whose company ended up purchasing VIV’s technology provider, Zinio. VIVmag now clams 250,000 readers of its bi-monthly issues. The project leverages the depth and lushness of the digi-mag format, with lengthy issues that sport multimedia ads and copy as well as extensive sections covering the “7 pillars” of a woman’s life: beauty, fitness, style, healthy eating, travel wellness and awareness.
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Breaking News & Views Archives COMMENTS
1.
250,000.. that's a lot of clams.
Posted by Ken on Tuesday, August 26, 2008 @ 05:59 PM
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