BREAKING NEWS & VIEWS

Crowd Sourcing Min Day: Call for Ideas
Wednesday, August 20, 2008

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Magazine publishers finally drank the Kool-Aid this year on the power of the crowds. It was long in coming, but blogging, UGC, social networking all underscore the ways the industry learned to embrace not flee the audience. Perhaps it is time that we in the media-watching and events realm took a spoonful of the Kool-Aid as well. For the 2009 edition of the well-attended and received Min Day Summit series we are asking for our audience to help identify some of the key topics they would like to see addressed. Let’s do a little crowd-sourcing.
From its first iteration in 2000, we designed MIN Day as a highly specialized conference that not only targeted the magazine industry’s digital efforts but offered clear takeaways. That is why we start each conference with a panel of media buyers telling publishers “What Advertisers Want” and end each day with a panel of top publishing executives reeling off their dozen or so revenue-making ideas. We know what the rest of the media trade landscape offers, because like you we sit through the predictable panels on the wisdom of ad networks, the war over video ad formats, and whether Google is “Friend, Foe or Just Frenemy.” But what is next? Surely not another panel on the definition of “engagement?”
Another tepid exchange over the commoditization of ad inventory? Surely, we can do better than that, and the place to start is the everyday challenges of growing a digital media business. What are the questions you want specific companies and segments of the digital eco-system to answer? What hot buttons do you want pushed?

We have a link for submitting MIN Day speakers, but readers also are welcome to suggest panel topics, general questions, or problems they would like to get solved for their own businesses. Help us locate the key issues you as an industry want addressed.

And we will follow up and ask our readers to crowd source some of the specific content of the panels. As MIN Day approaches and the agenda and attendees get set, we will ask readers to submit questions they want the moderators to include in their Q&A of panelists.

Submit your ideas and suggestions to Steve Smith at popeyesmith@comcast.net

MIN DAY will be held April 29, 2009 at The National Press Club in Washington, DC.

There, the Kool-Aid tasted just fine.
If you have any breaking news please contact Amy Novak at anovak@accessintel.com


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