BREAKING NEWS & VIEWS

MPA Hopes For Bigger Green Impact
Monday, August 4, 2008

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The Magazine Publishers of America (MPA) has has maintained a long and strong commitment to recycling and overall responsible publishing. Now the MPA has furthered that commitment with the debut of three new PSAs which direct consumers (and distributors) to recycle magazines.

The ads encourage people to visit www.earth911.org for information on how to recycle magazines in their specific geographical location. The tagline on all three ads is "Make It a Habit. Recycle."

Logos were developed for the The MPA's highly successful 2007 "Please Recycle This Magazine" and allowed publishers to consistently spread the message in every issue.

Click here for the PR News Green Guidebook.

If you have any breaking news please contact Amy Novak at anovak@accessintel.com


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