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BREAKING NEWS & VIEWS
Brandweek and About.com Look at Women Online Nielsen’s Brandweek teamed up last week with About.com to host a roundtable examining how women interact online. Women at once make 80% of household purchasing decisions and are the majority of Web users, according to an expert panel at the event. Just Ask a Woman founder and CEO Mary Lou Quinlan mentioned the “rise of the citizen researcher”—the phenomenon that women are expected to have answers for everything and turn to the Web for assistance. Because of this, women seek sites they can trust. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
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