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BREAKING NEWS & VIEWS
The Long & Slow Goodbye for Quick & Simple
.jpg) Despite increasing its ad pages nearly 56% in the first half of 2008, the wellness magazine is folding after three years due in part to the escalating price of paper, the quality of which became one of Q&S's trademarks. The decision comes a month after the resignation of Hearst CEO Victor Ganzi, which the company maintains was the by-product of a series of disagreements with the Hearst family trust. Q&S has recently played around with varied cover concepts, which is the typical sign of a struggle. But despite the recent Hail Marys, the mag did prove itself a worthy competitor in the heavily-saturated women's market. Their success was widely-applauded, though in an official statement, Hearst noted that even though there was significant advertiser response, "Due to overall market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly." The print publication’s extinction, however, does not signal the death of the brand, as the newly redesigned QuickandSimple.com will continue to provide original content. Hearst's Digital Media unit now manages 23 Web sites and nine mobile sites. If you have any breaking news please contact Amy Novak at anovak@accessintel.com |
 Digital Client Services Specialist, Questex Media Group, Inc.
Advertising Sales Representative, Speccomm International, Inc.
Publications Editor, Washington National Opera All Media Jobs
  Steve Smith  Enter the contest for: Food & Wine and win Waterford Crystal and American Express gift card. Deadline September 19th. Meet this month's contest winners! and Reserve your contest in min! 
 
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