BREAKING NEWS & VIEWS

Google & 'Family Guy' Creator Make AdSense
Tuesday, July 1, 2008

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The New York Times reported yesterday that Seth MacFarlane, the creator of the once-defunt and now revived animated series Family Guy, is entering into a partnership with Google in which they use an unusual distribution and advertising method for MacFarlane's new web-only show.

MacFarlane is set to introduce his new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy" this fall. He describes the show as quick, animated and edgy versions of The New Yorker cartoons. Google will syndicate the program using its AdSense advertising system to thousands of websites that are predetermined to be gathering spots for MacFarlane’s target audience, which is typically young men, a group whose attention is heavily sought after. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip. Google and MacFarlane both know that the majority of online video is watched by men ages 18-34.

Advertising will be incorporated into the clips in varying ways, including prerolls and “brought to you by” notes at the beginning.

To read the full story, click here.









                                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                 

If you have any breaking news please contact Amy Novak at anovak@accessintel.com


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