BREAKING NEWS & VIEWS

Facebook Officially More Popular Than MySpace
Monday, June 30, 2008

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A Washington Post report (via the LA Times) released the news last week that for the first time ever, Facebook has surpassed MySpace in monthly visitors.

While Facebook’s popularity has grown steadily in the U.S. over the past year, the reason for the final boost has been the global reach and international use of the social networking site. MySpace still pulls in twice as many visitors as its main competition on a monthly basis in the U.S. (70 million) according to the firm, which makes Facebook’s overall visitor victory all the more remarkable (From May 2007 to May 2008, it’s international user base grew 162%).

Facebook had 123.9 million unique visitors and 50.6 billion page views worldwide, according to ComScore. MySpace, meanwhile, had 114.6 million unique visitors and 45.4 billion page views. According to the Reston, Va., research firm, this is the first time Facebook has ever edged past MySpace in those measures.

MySpace was launched in 2003; Facebook was launched in 2004, and use of the site was limited to students until September 2006.
If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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