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B2B's 1st Qtr. Top 5 List: Ag Mags Continue to Grow
Thursday, May 8, 2008

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Two agriculture magazines made the cut to end up on top of min's b2b first quarter ad pages list. BNP's Dairy Foods and Food Engineering showed gains of 64 and 59%, respectively. Also in the top 5 are Advanstar's Pharmaceutical Tech, Crain's AdAge and Nielsen's Meeting News, all experiencing ad page growth upwards of 58% for 2008's first quarter.

Here are our Top 5, but check out our top 20 titles in min's b2b May 12th issue.

 

Top Five b2b Titles First Quarter (January – March) 2008/2007

Ad Pages Sorted by % Gain
Title (Publisher) 2008
Ad Pages		 2007
Ad Pages		 % Gain

Dairy Foods (BNP Media)

239.48

145.98

64.05

Meeting News (Nielsen)

224.41

139.32

61.08

Food Engineering (BNP)

295.60

185.85

59.05

Advertising Age (Crain)

234.30

149.22

57.02

Pharmaceutical Tech (Advanstar)

291.55

193.00

51.06

Totals

1,285.34

813.37

58.03

                                         source: min's b2b from IMS data



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COMMENTS
1.
Dairy Foods and Food Engineering are not AG books they are targeted to food engineers who develop procressed foods.

Thanks
Posted by bill@billwalker3.net on Thursday, May 8, 2008 @ 05:23 PM

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