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BREAKING NEWS & VIEWS
2008 ABM Spring Meeting Notes: Innovation, Evolution
Texterity SVP Cimarron Buser shared at the Digital Breakfast on May 5 that rich, interactive digital editions of magazines can be viewed on iPhones with his company’s technology. For example, viewing a book in this format will lead readers/users to relevant digital white papers that are integrated with video links, and then further suggests other white papers in that particular library. Publishers benefit from the brand support, increased number of leads and measured engagement, according to Buser, while advertisers benefit from differentiated lead tracking. The Nielsen Company Chair and CEO David Calhoun agrees that, at some point, mobile will be the most powerful platform. Just like print publishing, face-to-face media seems poised to get a digital face-lift. While tools like video streaming, live chat and podcasts are nothing new, those communication and networking services are being bundled into 3.0 status to not only maximize time, but to minimize costs, travel time and environmental impact. Real time video, virtual 3D settings (hence the 3.0), as well as the afore-mentioned usual digital suspects, may now be aggregated into easily-navigable, visually stimulating platforms. (See related story in the upcoming issue of min’s b2b.) B2bers, the future is now. More Breaking News & Views
Breaking News & Views Archives COMMENTS
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 Regional Communications Manager, West,
Grainger Managing Editor,
Hanley Wood LLC Digital Technology Director,
Questex Media Group, Inc.
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