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Martha Stewart Partners With Turbochef
Tuesday, April 29, 2008

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In an attempt to capitalize on their shared "everday gormet" cooking audience, Martha Stewart Living Omnimedia, Inc. and TurboChef Technologies Inc. have entered into a cross-platform marketing agreement for TurboChef's residential speedcook oven. Famed TV chef Emeril Lagasse is endorsing the oven and MSLO will create integrated marketing programs with TurboChef, some of which will feature Martha Stewart herself.

This partnership brings together two widely recognized cooking brands as well as the most distinctive of all homemaking voices in cooking, home decor, and entertaining, Martha Stewart. As part of the agreement, the oven will be featured on Martha Stewart's television series. TurboChef will have the right to use images of Mr. Lagasse in marketing and promotional materials.

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