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Answerology Sold to Hearst
Thursday, March 27, 2008

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DeSilva + Phillips, media investment bankers have sold off client Answerology, a question and answer platform focused on content and community, to Hearst Magazines. Answerology (www.answerology.com) will be managed by Hearst Magazines Digital Media.

Matthew Milner started Answerology in 2005 and will become a full-time employee of Hearst Magazines, serving as VP, community and social media, overseeing community for the company's digital media unit. He will report to Chris Johnson, VP, content and business development, Hearst Magazines Digital Media.

Answerology is operated in New York City with an overseas technology team. The site and core technology enable members to pose questions to a targeted community around relationship-related topics such as dating, family, career, and marriage. Community members can ask a question anonymously and select the demographic they'd like to get responses from,

Hearst is looking to expand its online platforms with this acquisition. Answerology's Q&A technology will be integrated expeditiously into Hearst's portfolio of web sites.



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