BREAKING NEWS & VIEWS
4As Notes: Print is Not Dying, says Time’s Squires
Thursday, March 6, 2008
At one session, David Verklin, CEO of Aegis Media America, asked Squires how Time Inc. is adapting to digital. Circumspect but optimistic, Squires noted: “We’re running fast, trying to innovate [everything] on a digital landscape. We’ve kind of been balancing challenges in our print business.” Although Squires conceded that their growth has been “flat” he also affirmed that “we have a responsibility to our shareholders.”
Squires was also cautious in his response to another of Verklin’s queries, this time about how with agency teams in different silos, how can companies only have one sales team? “I actually think this is our job. Increasingly it falls on us to do it. We have great relationships with agencies. It’s a bit more complicated when you have to serve the buying aspects…We’re going to have to pick up the slack and do it.”
Back to Topic A: Does Squires think print is a moribund medium? Hardly. Invoking one of Time's own, People magazine, which churns out almost a “billion pages a month,” he asked rhetorically: “Is this brand dying?”
If you have breaking news to share please contact min’s editors.
|Copyright © 2013 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|