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BREAKING NEWS & VIEWS
Gourmet.com First of Many New Condé Site Launches
“Epicurious is a strong brand and it’s not going away,” said Reichl. “They [CN] created Epicurious and Concierge and Style when nobody really knew what the Web was going to mean. Meanwhile, as the Web has become more and more important, it seemed like you could have everything: A brand like Epicurious, and a Gourmet branded Web site. For us and readers it’s a win-win situation, in that they get two very distinct voices.” Reichl and staff’ contributions to Epicurious start and end with the recipes. At Gourmet.com, there are five, full-time Web-only editors, including one dedicated completely to video. In addition, the entire Gourmet staff, including Reichl, will be contributing toward the site. Like so many editors before her, Reichl now sees the expanded opportunities to better serve her readers. “I started thinking about what we can do well in print and what we can do well online. In a world where there is less and less good editing around, how exciting it is to think about getting the best writing we can and taking our time with the print product and having this really well-edited and beautiful magazine, while giving our readers daily-updated content online,” says Reichl. We wonder, though, what will happen to Epicurious.com when two new big players hit the scene: Gourmet.com and the upcoming Bon Appétit Web-effort. (Bonappetit.com already exists, but it is essentially married to Epicurious.com at this point.) According to Reichl, one-by-one, all the CN’s magazines will be getting their own, stand-alone sites. Will CN go away from the portal strategy? Or was the strategy to create strong, stand-alone brands that are separate from the legacy magazine brands, and then launch magazine-branded Web sites off of the portals? Ps - Gourmet.com had a great launch party on Tuesday night. Click here to see what trouble the min Team got into that night. If you have any breaking news please contact Amy Novak at anovak@accessintel.com |
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