BREAKING NEWS & VIEWS

Todd Anderman Named SVP Digital Media at Hachette, Replacing Marta Wöhrle
Thursday, January 17, 2008

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Todd Anderman has been named SVP of digital media at Hachette Filipacchi Media U.S. today by Jack Kliger, president and CEO. Anderman had been heading up digital efforts at Alpha Media Group (Maxim/Blender) when, in November, he was replaced by Doug Warshaw. Anderman stayed on until late 2007 to help with the transition.

Anderman, named to the min magazine Digital Hot List in the 2007 issue, is replacing another min magazine honoree, Marta Wöhrle, who was one of the 21 Most Intriguing People in 2006. Wöhrle had worked with Hachette for years as a consultant, and then agreed to come on board for a year to help launch Hachette’s digital media group. This past summer, Wöhrle let the company know that she would leave at the end of the year. This past December, she finished her two year stint with the company, leaving the post vacant. 

Anderman starts on January 22 and will be reporting to EVP/COO Philippe Guelton.

For her part, Wöhrle is now running her own e-content business, truthinaging.com.  She will also be launching truthinhaircare.com next week.  In addition, she is looking at investing in early stage e-content businesses with private equity backing.
If you have any breaking news please contact Amy Novak at anovak@accessintel.com


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