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BREAKING NEWS & VIEWS
With Only 23 More Shopping Days Until Chanukah, Jewish Living Launches November 13
According to Zimerman, who is both founder and publishing director, the magazine will be geared towards Jewish women (although he believes the content will be useful for men, too) and will focus on the lifestyle and culture of its Jewish readers, not their religion. From Bar Mitzvahs to Passover, the magazine will help readers celebrate while simultaneously being stylish. It will help readers “make the ceremony [their] own,” Zimerman said. The idea for the magazine was born when Zimerman was looking at magazine racks during the holiday season, and noticed that for all the Santa Clauses and Christmas trees in major magazines, there was little mention of anything celebrating Chanukah. He knew there was a broad Jewish mainstream market, and the newsstands showed that they weren’t being served adequately. The idea came to fruition when Zimerman held focus groups across the country, and found an overwhelmingly positive response for a Jewish lifestyle magazine. In addition, enough potential advertisers came forth for the first issue as would be expected for an established genre, not an entirely new venture. The book will be published six times a year, and will follow all the major Jewish holidays in addition to more general content. The magazine will emphasize both interesting articles written by experts and quality photography. The premiere issue’s rate base will be 100,000. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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