BREAKING NEWS & VIEWS
No Surprises in Print Circulation But Digital Doubles
Thursday, February 7, 2013
While print magazines continue to decline in circulation, the number of digital magazine copies sold has more than doubled since the second half of 2011, according to the latest AAM semiannual Snapshot (formerly known as FAS-FAX) report for U.S. consumer magazines. The Alliance for Audited Media (which was previously known as the Audit Bureau of Circulation) reports that for the second half of 2012, 289 magazines reported more than 7.9 million digital replica editions.
Nearly 65 percent of magazines that filed this period claimed digital replica editions as part of their total circulation. However, while the growth in digital circulation is promising, digital replica editions still comprise only 2.4 percent of the industry's overall circulation―up from 1 percent this time last year, when 245 magazines reported approximately 3.2 million digital replica copies.
The top 25 magazines in print circulation remained almost identical to last year's list. ESPN the Magazine is the only newcomer, supplanting Smithsonian in the number 25 spot. The same 10 magazines populate the top ten spots, though a few have shifted positions: Game Informer Magazine swapped spots with Better Homes and Gardens to take the number three spot and Family Circle moved up two spots, to number 7 while National Geographic dropped two.
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