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No Surprises in Print Circulation But Digital Doubles

Thursday, February 7, 2013

While print magazines continue to decline in circulation, the number of digital magazine copies sold has more than doubled since the second half of 2011, according to the latest AAM semiannual Snapshot (formerly known as FAS-FAX) report for U.S. consumer magazines. The Alliance for Audited Media (which was previously known as the Audit Bureau of Circulation) reports that for the second half of 2012, 289 magazines reported more than 7.9 million digital replica editions.

Nearly 65 percent of magazines that filed this period claimed digital replica editions as part of their total circulation. However, while the growth in digital circulation is promising, digital replica editions still comprise only 2.4 percent of the industry's overall circulation―up from 1 percent this time last year, when 245 magazines reported approximately 3.2 million digital replica copies.

The top 25 magazines in print circulation remained almost identical to last year's list. ESPN the Magazine is the only newcomer, supplanting Smithsonian in the number 25 spot. The same 10 magazines populate the top ten spots, though a few have shifted positions: Game Informer Magazine swapped spots with Better Homes and Gardens to take the number three spot and Family Circle moved up two spots, to number 7 while National Geographic dropped two.

Top 25 U.S. Consumer Magazines by Total Paid and Verified Circulation
Preliminary Figures as filed with the Alliance for Audited Media -- Subject to Audit

Publication Name Total Paid & Verified
Total Paid & Verified
Percent Change
AARP the Magazine 22,721,661 22,407,421 1.4%
AARP Bulletin 22,403,427 22,171,632 1.0%
Game Informer Magazine 7,864,326 7,514,460 4.7%
Better Homes and Gardens 7,621,456 7,617,844 0.0%
Reader's Digest 5,527,183 5,560,046 -0.6%
Good Housekeeping 4,354,740 4,341,426 0.3%
Family Circle 4,143,942 3,872,671 7.0%
National Geographic 4,125,152 4,480,788 -7.9%
People 3,637,633 3,569,811 1.9%
Woman's Day 3,374,479 3,886,853 -13.2%
Time - The Weekly Newsmagazine 3,281,175 3,298,390 -0.5%
Taste of Home 3,268,549 3,230,514 1.2%
Ladies' Home Journal 3,230,450 3,232,354 -0.1%
Sports Illustrated 3,174,888 3,178,760 -0.1%
Cosmopolitan 3,023,884 3,040,013 -0.5%
Prevention 2,921,618 2,874,117 1.7%
Southern Living 2,867,235 2,865,845 0.0%
Maxim 2,543,563 2,507,318 1.4%
AAA Living 2,455,280 2,471,160 -0.6%
O, The Oprah Magazine 2,439,747 2,380,782 2.5%
Glamour 2,324,170 2,353,863 -1.3%
American Legion Magazine 2,268,015 2,303,613 -1.5%
Parenting 2,232,707 2,231,783 0.0%
Redbook 2,214,603 2,224,418 -0.4%
ESPN the Magazine 2,142,937 2,109,547 1.6%

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