BREAKING NEWS & VIEWS
Joanna Coles Named Cosmopolitan Editor-in-Chief
Tuesday, September 4, 2012
Coles (pictured) helped turn MC into a powerhouse with the since-2008 partnership with Lifetime's Project Runway and the hire of fashion director Nina Garcia (both came from the now-Hearst Magazines-managed Elle). Another triumph was the Marie Claire at Work line extension, and both (with credit to MC VP/publisher [since Dec. 2009] Nancy Berger Cardone and her staff) are reasons why the September "Fall Preview" carried an all-time record 238 ad pages. Year-to-date, MC is on a +20% clip.
Equally impressive was MC's fractional newsstand gain to 199,072 in first-half 2012, when every other major women's- fashion magazine was newsstand-down. The sum amounted to about 20% of MC's 988,418 total.
Coles becomes only the fourth Cosmo editor-in-chief since the late Helen Gurley Brown made it a worldwide institution in 1965. White was the third (succeeding now-HollywoodLife.com editor-in-chief Bonnie Fuller), and her credits--in partnership with Cosmo senior vp/publishing director (since Aug. 1995) Donna Kalajian Lagani--are many. Cosmo's 1.35 million newsstand (34% of its 3.018 million total) is more than double that of any beauty/fashion rival, and it is said to be the most profitable monthly and second most profitable magazine overall after People.
Cosmo now has a radio network on Sirius XM, and its 63 international editions are probably unmatched.
White's book credits include the popular series on mystery reporter Bailey Weggins and 1995's Why Good Girls Don't Get Ahead...But Gutsy Girls Do (Grand Central Publishing). That piece of Cosmo-like advice came when White was editor-in-chief of Redbook.
Pre-MC, Coles was More executive editor (2004-2006) and New York magazine articles editor (2001-2004).
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