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JP Kyrillos to Step Down as Travel + Leisure Publisher

Wednesday, August 29, 2012

This morning (Aug. 29), Travel + Leisure publisher (since Oct. 2007) JP Kyrillos informed his staff of his resignation effective Oct. 5.  Short-term, this will enable Kyrillos to work on the New Jersey U.S. Senate campaign of his older brother, Republican State Senator Joseph Kyrillos, Jr.,  who is seeking the seat held by incumbent (since Jan. 2006) Robert Menendez.

Long-term, Kyrillos will pursue what American Express Publishing Co. president/CEO (since June 2000) Ed Kelly calls "new opportunities."

This will end Kyrillos' second stint at AmEx Publishing, where he rejoined in Jan. 2005 as Food & Wine associate publisher. (He had worked at F&W in the 1990s before serving as Maxim ad director/associate publisher from 2001-2005.)  He was promoted to F&W publisher in Aug. 2006 before taking charge of the T+L flagship 14 months later.  A highlight was the monthly's 40th anniversary last year (matching his 40th birthday), when ad pages were +2.33%.  This year, they are -10.81% through September.

The few publisher changes that Kelly has made during his reign have largely been internal.  That makes F&W publisher (since Nov. 2007) Christina Grdovic and Departurepublisher (since June 2010) Steve DeLuca the favorites to succeed Kyrillos. DeLuca, whom Kelly did bring in from the outside (former Details and Rolling Stone publisher), produced a +43% ad-page differential in 2011 and earned him 2012 min Sales Team Leader of the Year honors at our June 2012 breakfast.

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