BREAKING NEWS & VIEWS
Real Simple, BHG and Martha Lead Mags On Pinterest
Wednesday, August 8, 2012
As everyone in the print industry has known since fall last year, Pinterest was a social network tailor made to highlight the strengths of women’s service books. Any network that trades in the social exchange of images simply virtualizes an analog ritual that has been going on for a century: tearing pages from image-rich magazines. And so it was not surprising that Pinterest soon became one of the key drivers of social media refers for a number of the books in lifestyle, cooking, crafts and beauty.
But the news is even better than that. Not only is Pinterest good for magazines. But magazines are leaders in Pinterest. According to social media analytics firm ZoomSphere, magazines occupy more than 15 of the 50 most followed commercial entities on the image network.
The chart below pulls from ZoomSphere’s the magazine brands as they are ranked among the Aug. 7 survey of the 50 most followed commercial brands.
3. Real Simple (149,863 Followers)
4. Better Homes and Gardens (144,097)
9. Martha Stewart Living (76,410)
18. Country Living (43,022)
19 Women’s Health (40,932)
21. Shape (38.763)
27. Cooking Light (31,189)
28. InStyle (30,796)
30. Eating well (28,978)
33. Life.com (28,166)
34. Southern Living (28,091)
37. Taste of home (24,545)
41. All You (20,220)
42. Epicurious (19,464)
44. Brides (17,668)
45. People (17, 252)
49. Whole Living (15,969)
As most of the Pinsterested already know, “followers” are not always the best indication of a brand’s presence or power on the social network. The degree to which a brand is pinned and re-pinned by others is at least as important a metric. Nevertheless as Pinterest becomes more of a destination experience for users, then “following” is indicative in some way of a brand’s overall activity and reputation for interesting pins omn the network.
If you have breaking news to share please contact min's editors.
min's Rising Stars Awards
Entry Deadline: Oct. 2 | Oct. 9
The Economics and Organizational Structure of a Custom Content Studio Webinar
October 13 1:30 - 3 p.m.
Social Media Boot Camp
November 10 | Yale Club, NYC
Editorial and Design Awards Breakfast
November 18 | Yale Club, NYC
See all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|