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BREAKING NEWS & VIEWS
American Media Acquires Soap Opera DigestTuesday, August 7, 2012 Last night (Aug. 6), American Media Inc. chairman/president/CEO (since April 1999) David Pecker announced the acquisition of the weekly Soap Opera Digest from Source Interlink Media. The news was no surprise, because AMI  had managed SOD for some time, with group publisher David Jackson already reporting to Pecker. Editor-in-chief Stephanie Sloane now reports to him, too.The price was not disclosed, but it had to be far less than the $600 million that K-III Magazines (later Primedia) paid News Corp. in July 1991 for SOD, New York magazine, Seventeen, and other titles. Then, SOD''s circulation was close to 1.5 million, as tv soap operas were the rage. That continued through the late-1990s/early-2000s, when the brand expanded to included the NBC-televised Soap Opera Awards. Now, SOD's circ is below 300,000 as such soaps as All My Children, The Guiding Light and One Life to Live have gone by the wayside and others--led by the venerated General Hospital--are hanging by a thread. What is now the daytime darling are the talk shows. Still, for AMI, SOD is a good advertising and marketing fit with National Enquirer, OK! and Star (all weeklies) If you have breaking news to share please contact min’s editors.
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