BREAKING NEWS & VIEWS
American Media Acquires Soap Opera Digest
Tuesday, August 7, 2012
The price was not disclosed, but it had to be far less than the $600 million that K-III Magazines (later Primedia) paid News Corp. in July 1991 for SOD, New York magazine, Seventeen, and other titles. Then, SOD''s circulation was close to 1.5 million, as tv soap operas were the rage. That continued through the late-1990s/early-2000s, when the brand expanded to included the NBC-televised Soap Opera Awards.
Now, SOD's circ is below 300,000 as such soaps as All My Children, The Guiding Light and One Life to Live have gone by the wayside and others--led by the venerated General Hospital--are hanging by a thread. What is now the daytime darling are the talk shows.
Still, for AMI, SOD is a good advertising and marketing fit with National Enquirer, OK! and Star (all weeklies)
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