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YuMe Launches “Mobile Flip” Ad Unit for Tablets


Tuesday, July 24, 2012
Michelle Manafy

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YuMe, a provider of digital brand advertising software and services, has just announced its latest solution for advertising on mobile devices —a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip. Leveraging the native functionality of iOS and Android-based mobile devices, YuMe Mobile Flip is intended to allow advertisers and publishers to create immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.

The new advertising solution facilitates increased customer interaction with advertisers, such as visiting a mobile website, engaging with social extensions, requesting more information, or making a purchase. Users “flip” by tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularized by the lean-back content consumption so popular on tablets today.

YuMe Mobile Flip offers advertisers three options to customize each slate (for still images or video):
  • Image2Video: A custom-built interactive slate flips to a video ad
  • Video2Image: A video ad flips to a custom-built interactive slate
  • Video2Video: A video ad flips to another video – such as a long-form video

YuMe Mobile Flip also provides predesigned ad templates for creating call-to-action icons such as “Save the Date,” “Locate Us,” “Add to Calendar,” or “Call Now” reminders. Users can select a call icon to make an immediate call to the advertiser for more information, and can select social media interaction elements, such as Facebook or Twitter, from either slate.

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