BREAKING NEWS & VIEWS
Magazine Closures Dropped Significantly in First-Half 2012
Friday, July 13, 2012
The categories with the most launches include "regional interest"—a perennially popular category to launch into—and "food." New titles in these categories include Voice of San Diego Monthly and Louisiana Kitchen.
Luxury tiles also saw continued activity. "The luxury trend continues unabated and is resulting in the resuscitation of former titles such as M, Best Life and Elle Accessories later this year," says Mediafinder.com president Trish Hagood.
According to Mediafinder.com, there were 21 b2b launches in the first half, including Collaborative Care and Border & CBRNE Defense. However, eight titles shut down, says the firm.
Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media, and a long-time magazine launch counter, notes a similar volume of launches in the first half. According to Husni, there were 100 new magazines with a frequency and 294 new special-interest publications, annuals or book-a-zines.
Bill Mickey is Folio: editor. This story was first posted in Foliomag.com.
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