BREAKING NEWS & VIEWS
Infographic: The Pinterest Lifestyle
Wednesday, June 13, 2012
Modea has gathered and illustrated lifestyle survey data from comScore to build a fun and informative infographic about the lifestyle preferences and other media use of the typical Pinterest users. For instance, the average Pinterest user is more mobile-savvy than most Internet users, with 22.5% having used an app in the last month and 25.02% who check their email daily on their cell phone. Pinterest users text more often than average (42.4% on a daily basis).
And there is a very good reason why women’s service sites do so well with this visual sharing site. According to the comScore survey the top five most read magazines among Pinterest owners are Good Housekeeping (16.49%), Better Homes & Gardens, (14.87%), Family Circle (13.64%), Women’s Day (13.31%) and AARP (12.08%). Also not surprising, given the popularity of foodie posts on the site, 41% of users say they cook for fun and 29.4% engage in craftmaking.
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