BREAKING NEWS & VIEWS
Philippe Guelton Named Thrillist President
Tuesday, March 20, 2012
Hearst Magazines, moves to the seemingly much different Thrillist Media Group (TMG) with his hire yesterday (March 19) as president. HFM was largely female-targeted (Elle, Woman's Day, etc.) with Car and Driver/Road & Track being the notable exceptions, while Thrillist reaches out to young, urban males.The flagship is the men's lifestyle Thrillist.com.
Guelton reports to Thrillist co-founder (2005)/CEO Ben Lerer. Guelton's boss during much of his HFM stint was 1999-2008 president Jack Kliger.
That the French-born Guelton is very U.S.-savvy (he went to college in Georgia) is seen in his hiring statement:
"Ben's contagious passion and vision for the business has turned TMG into a unique combination of commerce and content, delivering unparalleled consumer engagement at the local and national level. I'm really excited to join this great team, contribute to the product strategy and support TMG's ambitious internal and external growth plan. And everyone [else] should get the hell out of the way."
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