Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Chinese Edition of Elle Expands to Twice Monthly

Monday, February 6, 2012

Effective with the Feb. 5, 2012 issue, Elle China doubled its frequency to twice monthly. The reason, says Hearst Magazines China managing director Mier Ai, is that the fashion title's monthly format was averaging 500 to 800 pages. With the doubled frequency, the size is reduced to between 280 and 400 pages. The releases will be dated on the 5th and 20th of each month.

Hearst Corp. took over management of most of Hachette China on December 6, 2011, in a concluding phase of its 640 million Euros (currently about $841 million U.S.)  purchase of Lagardère SCA's non-French magazine properties. The U.S. portion, with Hearst Magazines acquiring the former Hachette Filipacchi Media U.S. (Elle, Road and Track, Woman's Day, etc.) was completed on May 31, 2011.

Elle China becomes the second of the brand's 44 editions to expand beyond a monthly. The first was the French Elle flagship (1945 launch), which has been a weekly for decades. It remains Lagardère-owned.

Elle China launched in 1988, just three years after the magazine's U.S. debut and just 12 years after the death of Mao Zedong. Under his rule, "Red China" had been shrouded since 1949 by the "bamboo curtain."

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

Editorial and Design Awards Breakfast
View the Winners and Honorable Mentions
Complete Event Recap

The minsider Breakfast
December 1 | Yale Club, NYC
Register Today

Most Intriguing, Rising Stars & Hottest Launches Awards Celebration

December 3 | Grand Hyatt, NYC
Register Today

Best of the Web Awards
Entry Deadline: Dec. 4
Enter Today

See all events and awards
Search Jobs
Media Jobs
Production Editorial Associate
Annual Reviews
Palo Alto, CA

Michael J. Hennessy & Associates
Plainsboro, NJ

Director, Media Relations

Lockheed Martin
Bethesda, MD

Media Planner
Tampa, FL

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now